Swift - The Story
Russ Swift Mini Display Team, part of Russ Swift Driving
Services, was formed in 1981.
As the current British Autotest champion and England Autotest
Team Captain, Russ was asked to demonstrate his skills in
public on a number of occasions and realised there was a
demand for this type of entertainment.
1987 a video was sent to an advertising agency suggesting
that it would be a good idea to use Russ's skills in a TV
commercial. A story was drawn up and Russ was asked to insert
some interesting manoeuvres. The resulting Montego "Car
Park" commercial was a major success. Although the
commercial only ran for 6 weeks It was highly acclaimed
all over the world. It was featured at the Cannes Film Festival
and in America was voted the world’s most imaginative
then Russ has established himself as the world’s number
one display driver with numerous TV commercials, and car
launches to his credit world-wide. Russ has now performed
over 8000 displays in over 50 countries including America,
South Africa, Taiwan, Korea, Malaysia, Indonesia and Australia.
has revolutionised International Motor Shows. As a result
of Russ’s displays at various motorshows many have
adopted the “live” theme for the whole show.
85% of visitors to this years “British Motorshow Live”
at NEC in Birmingham voted Russ’s display the best
feature. Other Motorshows this year include New York, Melbourne,
TV appearances in this country include teaching grannies
to do do-nuts on Top Gear, and the do-nut world record.
holds 3 Guinness world records:- Parallel parking in the
tightest space, J Turn in the tightest space and the fastest
has had a long relationship with MINI. Winning 4 British
Autotest Championships and an International Rally in Sweden
in his Cooper S in the early eighties. He has recently spent
some time promoting the new “Italian Job” film
with displays at premieres in New York and London.
MINI used for most of today's display is an absolutely standard
MINI Cooper S Convertible. A second MINI Cooper has only
one modification – a locked differential. This car
will be driven on two wheels, with a bit of luck!! Russ
gets a maximum of 3 miles from a set of tyres.
Russ also acts as an advisor to many Police, Military, Royal
and Diplomatic drivers and works closely with the Police,
ROSPA, the IAM and various road safety bodies to promote